Substance of Style

I’m reading a very interesting book by Virginia Postrel called The Substance of Style. Her central thesis is that we have entered the “Age of Aesthetics” and “look and feel” (along with design) is assuming ever-greater importance. Ms. Postrel managed to neatly deflect criticisms that aesthetic pleasure is ’superficial’ or argues that it is rather the case that it taps deep into human instincts. This certainly seems a persuasive argument to me. I’m about a third of the way through and enjoying it enormously, very thought provoking. I might try to write a proper review when I finish it.

2 Responses to “Substance of Style”


  1. 1 PA John

    Having recently completed the aforementioned title it seems that not all animals are animals.In fact she states that the giraffe is a perfect example of this.I disagree.My theory lies in the substance of the ballbanger.Amazed and shocked i hear you cry.But oh yes.Try for yourself.Move your fandango 40 degrees to the east and let it rest there.From this you will create bad passage.Dont worry,move to the right and hey Presto!
    Dont forget,keep it black!

  2. 2 the guvnoir

    If you point your fandango north,ease slightly upward,move gently to the left and point downward.This should create immense green budhha.Open book at page 12,touch your tickling machine and hey presto!
    But always think black!

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